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Use Google Analyticator to Easily Add WordPress Google Analytics | WP Learning Lab
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Google Analyticator is a simple plugin that helps you add Google Analytics to your WordPress site.
To install this plugin please log into your WordPress dashboard, hover over Plugins and then click on Add New.
On the next page type “Google Analyticator” into the search bar. The plugin we want should be the first one in the top left.
Click on the Install Now button and then click Activate after it’s installed.
There is now a left side menu link called “Google Analytics”. If you click on that you’ll be presented with two options.
One is to authentication automatically and one is manually.
The only difference is if you do it automatically then some widgets will be added to your WordPress dashboard.
I prefer to see traffic data in Google Analytics directly, so I never use the dashboard widgets.
To activate it automatically, simply click on the button and follow the steps.
To activate it manually, simply click on that button and enter the UA code of your website property.
Once you have that, you can save it and you’re done. That’s the only required step. There are a bunch of options that you can change however. Here’s a rundown of the options.
Anonymize IP Addresses
By selecting “Yes”, This tells Google Analytics to anonymize the information sent by the tracker objects by removing the last octet of the IP address prior to its storage. Note that this will slightly reduce the accuracy of geographic reporting.
Track all logged in WordPress users
Selecting “no” to this option will prevent logged in WordPress users from showing up on your Google Analytics reports. This setting will prevent yourself or other users from showing up in your Analytics reports. Use the next setting to determine what user groups to exclude.
User roles to not track
Specifies the user roles to not include in your WordPress Analytics report. If a user is logged into WordPress with one of these roles, they will not show up in your Analytics report.
Method to prevent tracking
Selecting the “Remove” option will physically remove the tracking code from logged in users. Selecting the “Use ‘admin’ variable” option will assign a variable called ‘admin’ to logged in users. This option will allow Google Analytics’ site overlay feature to work, but you will have to manually configure Google Analytics to exclude tracking from pageviews with the ‘admin’ variable.
Enable Remarketing, Demographics and Interests reports:
In order to use remarketing, please make sure you complete this checklist from Google. To use remarketing, Edit permission is required
Link Tracking Settings
Outbound link tracking
Disabling this option will turn off the tracking of outbound links. It’s recommended not to disable this option unless you’re a privacy advocate (now why would you be using Google Analytics in the first place?) or it’s causing some kind of weird issue.
Enabling this option will treat outbound links and downloads as events instead of pageviews. Since the introduction of event tracking in Analytics, this is the recommended way to track these types of actions. Only disable this option if you must use the old pageview tracking method.
Enhanced Link Attribution
You can tag your pages to implement an enhanced link-tracking functionality by enabling this option.
Download extensions to track
Enter any extensions of files you would like to be tracked as a download. For example to track all MP3s and PDFs enter mp3,pdf. Outbound link tracking must be enabled for downloads to be tracked.
Prefix download links with
Enter a name for the section tracked download links will appear under. This option has no effect if event tracking is enabled.
Google Adsense ID
Enter your Google Adsense ID assigned by Google Analytics in this box. This enables Analytics tracking of Adsense information if your Adsense and Analytics accounts are linked.
Additional tracking code (before tracker initialization)
Enter any additional lines of tracking code that you would like to include in the Google Analytics tracking script. The code in this section will be displayed before the Google Analytics tracker is initialized.
Additional tracking code (after tracker initialization)
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